Taylor Swift London Ticket Prices Rise Almost 30% Since Vienna Dates Were Postponed – Now Almost 2000% Up From Face Value

With Taylor Swift forced to cancel three Vienna tour dates after a terror threat, resale ticket prices for her upcoming Wembley Stadium shows have since risen by 28% and are now almost 2000% above their face value.

Data highlights: 

• Resellers increase ticket prices for Wembley tour dates by 28% 
• Prices for Taylor Swift tickets now nearly 2000% above face value on Resale sites
• Plane tickets from Vienna to London have shot up by 38% for Wembley tour dates
• Google searches for ‘Taylor Swift London tickets’ from Vienna residents has Skyrockets 

On initial release, tickets ranged from £58 for restricted view seats, to £110 for general admission standing. 

But the same standing tickets can now be found on resale websites listed for as much as £6,515 as fans hunt for last minute tickets to see her in Europe.

Coinpoker.com compared the average resale ticket prices available on four sites: Viagogo, Vividseats, Stubhub and Gigsberg, and found that across all five London dates, the cheapest ticket available was £416.

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Average Resale Taylor Swift London Ticket Prices for Wembley Stadium Dates

Ticket price data correct as of 11am 08/08/24

Vienna To Heathrow Flight Prices Soar Nearly 40% After Cancelled Gigs

Fans on the continent are now seemingly making a last-ditch effort to catch the global superstar in London before she heads back to North America.

Return flight prices from Vienna to London Heathrow jump by £98 from 14-15 August, the date of Taylor Swift’s first Wembley show, an average price spike of 38%.

A day before the first gig, the cheapest return flight available on Skyscanner listed for £260. But this rises to £358 on 15 August, as Swifties from across Europe flock to London.

Search Traffic Skyrockets As Austrian Fans Make Travel Arrangements

In the past 24 hours since Taylor Swift’s Vienna gigs were cancelled, google search traffic for “Taylor Swift tickets London” from the Austrian capital have gone through the roof.

While some will be unable to make the London shows, the sudden demand increase has seen prices inflate drastically, with fans more desperate than ever to see their hero in the flesh.

Fans Refusing To Miss Out On Seeing Swift

We spoke to one Austrian fan, who had been due to attend one of the cancelled Vienna dates, but will now be spending big to make the last-minute trip to London.

They said: “We have been lucky to get tickets to the London shows, but even with the refunded Vienna tickets, we’re still paying €500 each extra to see Taylor. We wouldn’t miss her for the world, though!” 

Sourcing

Resale tickets: We tracked price rises from reseller sites Viagogo, VividSeats, StubHub & Gigsberg – scraping historical data to determine an average resale price from all Wembley tour dates Pre Vienna cancellation & Post Vienna cancellation.

Plane tickets: We tracked price rises from major Airlines for the cheapest round trip from Vienna to London on the time of Wembley tour dates on Skyscanner.net.