{"id":98730,"date":"2024-10-15T08:50:39","date_gmt":"2024-10-15T08:50:39","guid":{"rendered":"https:\/\/coinpoker.com\/?p=98730"},"modified":"2024-10-15T11:53:30","modified_gmt":"2024-10-15T11:53:30","slug":"manchester-uniteds-crypto-sponsor-doubles-its-twitter-following-since-partnership-announced-while-manchester-city-sponsor-loses-followers","status":"publish","type":"post","link":"https:\/\/coinpoker.com\/manchester-uniteds-crypto-sponsor-doubles-its-twitter-following-since-partnership-announced-while-manchester-city-sponsor-loses-followers\/","title":{"rendered":"Manchester United\u2019s Crypto Sponsor Doubles Its Twitter Following Since Partnership"},"content":{"rendered":"\n

Cryptocurrency sponsorships are common in the Premier League, but while some crypto sites have boosted their social media following through such deals, others have actually lost followers.<\/strong><\/p>\n\n\n\n

Manchester United sponsors Tezos saw a 110% increase in Twitter (X) followers after signing with the club in February 2022, going from 220,000 to 461,000 within a couple of months.<\/p>\n\n\n\n

But in the same period since Manchester City linked up with Quidd in April 2024, the crypto site actually lost 22 followers.<\/p>\n\n\n\n

And City weren\u2019t the only ones to see their crypto partners lose Twitter followers. <\/p>\n\n\n\n

Kraken, which sponsors Tottenham, saw its following decrease from 1,530,000 to 1,525,000 from July to August this year, immediately after agreeing a sponsorship deal with Spurs.<\/p>\n\n\n\n

Other clubs whose crypto sponsors saw big gains in followers were Arsenal (+93%), Wolves (+34%), Crystal Palace and Newcastle (both +14%).<\/p>\n\n\n\n

For this study, we used historical data to calculate the followers during the months before and after each crypto site announced its partnership with their associated Premier League clubs.<\/p>\n\n\n\n

As many companies sponsor multiple clubs, we have used a unique sponsor for each club where possible, though Crystal Palace and Aston Villa both signed with Socios on different dates. <\/p>\n\n\n\n

Six of the 20 clubs currently do not have a crypto sponsor. These are Brighton, Brentford, Fulham, Ipswich, Liverpool and Bournemouth.<\/p>\n\n\n\n

Below, we have collated follower increase data for crypto sponsors of every Premier League club that does partner with a crypto site.<\/p>\n\n\n\n

Twitter (X) Follower Increase For Premier League Crypto Sponsors <\/strong><\/h2>\n\n\n\n
Club<\/strong><\/td>Crypto Sponsor<\/strong><\/td>Date Signed<\/strong><\/td>Followers Before<\/strong><\/td>Followers After<\/strong><\/td>Change<\/strong><\/td>Percentage<\/strong><\/td><\/tr>
Man United<\/td>Tezos<\/td>Feb 22<\/td>220,000<\/td>461,000<\/td>+241,000<\/td>+110%<\/td><\/tr>
Arsenal<\/td>LABS<\/td>Dec 22<\/td>30,000<\/td>58,000<\/td>+28,000<\/td>+93%<\/td><\/tr>
Wolves<\/td>Lake<\/td>Jul 24<\/td>38,000<\/td>51,000<\/td>+13,000<\/td>+34%<\/td><\/tr>
Newcastle<\/td>Sportsbet.io<\/td>Aug 23<\/td>51,000<\/td>58,000<\/td>+7,000<\/td>+14%<\/td><\/tr>
Aston Villa<\/td>Socios<\/td>Aug 21<\/td>183,000<\/td>198,000<\/td>+15,000<\/td>+8%<\/td><\/tr>
Everton<\/td>Stake<\/td>Jun 22<\/td>124,000<\/td>134,000<\/td>+10,000<\/td>+8%<\/td><\/tr>
Leicester<\/td>BC.Game<\/td>Jul 24<\/td>249,000<\/td>268,000<\/td>+19,000<\/td>+7%<\/td><\/tr>
Crystal Palace<\/td>Socios<\/td>Dec 21<\/td>264,000<\/td>274,000<\/td>+10,000<\/td>+4%<\/td><\/tr>
Chelsea<\/td>BingX<\/td>Jan 24<\/td>194,000<\/td>202,000<\/td>+8,000<\/td>+4%<\/td><\/tr>
Nottingham Forest<\/td>Floki<\/td>Aug 24<\/td>614,000<\/td>618,000<\/td>+4,000<\/td>+1%<\/td><\/tr>
Southampton<\/td>Rollbit<\/td>Jul 24<\/td>180,395<\/td>180,474<\/td>+79<\/td>+0.1%<\/td><\/tr>
West Ham<\/td>Etoro<\/td>Jul 23<\/td>339,000<\/td>339,000<\/td>0<\/td>0%<\/td><\/tr>
Man City<\/td>quidd<\/td>Apr 24<\/td>23,448<\/td>23,426<\/td>-22<\/td>-0.1%<\/td><\/tr>
Tottenham<\/td>Kraken<\/td>Jul 24<\/td>1,530,000<\/td>1,525,000<\/td>-5,000<\/td>-0.3%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Manchester Clubs Offer Different Returns For Respective Crypto Sponsors<\/strong><\/h2>\n\n\n\n

Manchester United signed a multi-year deal with Tezos in February 2022. <\/p>\n\n\n\n

United\u2019s announcement of the deal described Tezos as \u201cone of the world\u2019s most advanced and sustainable blockchains, featured on the club\u2019s range of men\u2019s and women\u2019s training kits.\u201d<\/p>\n\n\n\n

In the immediate aftermath of the deal being signed, Tezos grew their Twitter follower count from 220,000 to 461,000, an increase of 110%.<\/p>\n\n\n\n

However, across the other side of Manchester it\u2019s a different story.<\/p>\n\n\n\n

Manchester City signed a deal with NFT trading site Quidd in April this year, but Quidd actually lost a net 22 followers in the month after the deal was announced.<\/p>\n\n\n\n

Arsenal Outperform Tottenham In North London Crypto Sponsor Derby<\/strong><\/h2>\n\n\n\n

Like City and United, Arsenal and Tottenham are two rivals at opposite ends of this particular table.<\/p>\n\n\n\n

LABS Group, Arsenal\u2019s blockchain-based real estate partner, grew their followers by 93% from 30,000 to 58,000 after signing a deal with the Gunners.<\/p>\n\n\n\n

But cryptocurrency exchange Kraken lost 5,000 followers after signing a sponsorship deal with Tottenham, falling from 1,530,000 to 1,525,000 between July and August 2024.<\/p>\n\n\n\n

Aston Villa And Crystal Palace Both Benefiting Socios.com<\/strong><\/h2>\n\n\n\n

Blockchain platform Socios is one of several crypto companies that sponsor multiple Premier League clubs.<\/p>\n\n\n\n

Both Aston Villa and Crystal Palace first partnered with Socios in 2021, with Villa announcing a deal in August followed by Palace in December.<\/p>\n\n\n\n

The deals both saw a jump in followers for Socios. After announcing the Aston Villa deal, Socios\u2019 follower count grew eight percent from 183,000 to 198,000. <\/p>\n\n\n\n

Crystal Palace\u2019s deal meanwhile saw Socios gain 10,000 followers, up four percent from 264,000 to 274,000.<\/p>\n\n\n\n

West Ham Deal Has No Impact On eToro<\/strong><\/h2>\n\n\n\n

One crypto sponsorship deal that appears to have had exactly zero impact is West Ham\u2019s partnership with crypto trading site eToro. <\/p>\n\n\n\n

In the month following the sponsorship announcement in July 2023, eToro\u2019s Twitter following stayed exactly the same, neither gaining or losing any followers.<\/p>\n\n\n\n

Luckily for eToro, it also has deals with Arsenal, Crystal Palace and Everton to help boost the site\u2019s exposure.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cryptocurrency sponsorships are common in the Premier League, but while some crypto sites have boosted their social media following through such deals, others have actually lost followers. Manchester United sponsors Tezos saw a 110% increase in Twitter (X) followers after signing with the club in February 2022, going from 220,000 to 461,000 within a couple … Manchester United\u2019s Crypto Sponsor Doubles Its Twitter Following Since Partnership<\/span><\/a><\/p>\n","protected":false},"author":67,"featured_media":98735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Manchester United Crypto Sponsor Doubles Followers From Deal","_seopress_titles_desc":"Manchester United's crypto partner Tezos has doubled its Twitter (now X) following since signing a sponsorship with the Premier League club.","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-98730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/coinpoker.com\/wp-json\/wp\/v2\/posts\/98730"}],"collection":[{"href":"https:\/\/coinpoker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinpoker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinpoker.com\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/coinpoker.com\/wp-json\/wp\/v2\/comments?post=98730"}],"version-history":[{"count":2,"href":"https:\/\/coinpoker.com\/wp-json\/wp\/v2\/posts\/98730\/revisions"}],"predecessor-version":[{"id":98798,"href":"https:\/\/coinpoker.com\/wp-json\/wp\/v2\/posts\/98730\/revisions\/98798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinpoker.com\/wp-json\/wp\/v2\/media\/98735"}],"wp:attachment":[{"href":"https:\/\/coinpoker.com\/wp-json\/wp\/v2\/media?parent=98730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinpoker.com\/wp-json\/wp\/v2\/categories?post=98730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinpoker.com\/wp-json\/wp\/v2\/tags?post=98730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}